They are committed to developing and supplying products that enhance the productivity, profitability and sustainability of farming systems around the world. Their focus is on products that use biological organisms or natural products to enhance the nutritional status and vigour of crops in conventional, biological and organic systems.
Products they are distributing or developing all have this set of goals:
- Increase yields - farmers are under pressure to produce more from less land
- Increase nutrient status of crops to allow reduced applications of key nutrients and/or higher yields - their current main nutrient targets are nitrogen and phosphorous
- Increase profits - decreased fertiliser rates, or higher yields, equals higher profits
- Reduce the impact of farming on the environment - soils, long term farm productivity, and waterways and oceans all benefit from their products